People nowadays don’t equate the word “meat” with healthfulness;
therefore, Taco Bell announced that they are making emphasis on
“protein” rather than on “meatiness.”
Please visit At Taco Bell, It's Not 'Meat', It's 'Protein':
http://www.businessweek.com/articles/2013-06-24/at-taco-bell-protein-is-code-for-meat#r=rss
Eating God’s animals is becoming less appealing than ever
before. It’s not surprising those food companies such as Taco Bell
that rely on animal products to make profit are forced to change
their tactic. However, the exploitation of animals raised for food
can no longer be hidden and at the same time the health benefits of
a plant-based diet are learned by more people every day.
Your question and comments are welcome