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Christian Vegetarian Association Presents:
Take Heart!
Agribusiness Worries about Reputation

One of the speakers at the American Association of Swine Veterinarians annual meeting in Denver, Colorado was Amy Richards. She is the current director of reputation management at Charleston Orwig, a Wisconsin-based communications consultant that specializes in agricultural and food system clients. Richards believes that reputation in agribusiness could make or break a company and that's why it is critical for agribusinesses to take ownership of consumer perceptions, even if what is "right" might mean a different thing to stockholders, consumers, etc.

Please visit Reputation Management Critical http://www.feedstuffsfoodlink.com/ME2/dirmod.asp?sid=&nm=&type=news&mod=News&mid=9A02E3B96F2A4

Of course animal-based agriculture should be worried about their reputation because finally consumers are learning what they are really about. No matter how they try to cover the tremendous abuse that goes on in factory farms, I believe the public at large can now easily access information that leads them to conclude that animal agriculture is unethical, devastating and dishonoring to all of God’s Creation.

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