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Christian Vegetarian Association Presents:
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KFC in India to Offer More Veg Choices

KFC has announced their interest in increasing its vegetarian offerings in India to cater to the interest of 1/3 of the population. Unnat Verma, KFC's marketing director, said: “If one has to grow as a large brand, it’s important to cater to the needs of a mass majority. We cannot overlook vegetarians, who comprise almost one-third of the population. These are (also) the ones who have veto power to decide on the eatery or food-joint. We didn’t want this veto power to work against us, especially when 95 per cent of eating-out occasions are group ones. So, we decided to extend our vegetarian menu.”

To read the full article please search online for KFC keen to increase veggie platter

There is an increasing pressure on fast food restaurants to cater to the taste and food choices of vegetarians, whose numbers are growing rapidly. Consumers have certainly the power and responsibility to support those industries and businesses that show good stewardship of God's Creation. It is important to highlight that KFC's decision to increase vegetarian choices in their menu in India is solely driven by profit and not compassion.

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