Media Coverage Affects Consumer Choices
What happens when the media covers issues of animal welfare in food
production? Economists looked at media attention given to livestock
issues and developed an index for animal welfare on beef, pork, and
poultry. It turns out that when media attention is given to animal
welfare issues, regardless of the production practices involved,
consumer demand decreases for all meats. In fact, economists say that
over the past decade, pork and poultry demand would be higher, were it
not for media attention to livestock production issues.
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Consumers Spend Less On Meat When Livestock Is In
Thanks to the media, the inherent cruelty of factory farming is being
exposed. The more information the public has, the more likely people are
to make compassionate choices, especially when we assume our role of
stewards of God's Creation.
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