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Christian Vegetarian Association Presents:
Take Heart!

Media Coverage Affects Consumer Choices

What happens when the media covers issues of animal welfare in food production? Economists looked at media attention given to livestock issues and developed an index for animal welfare on beef, pork, and poultry. It turns out that when media attention is given to animal welfare issues, regardless of the production practices involved, consumer demand decreases for all meats. In fact, economists say that over the past decade, pork and poultry demand would be higher, were it not for media attention to livestock production issues.

To read the full article please search online for Consumers Spend Less On Meat When Livestock Is In The Media

Thanks to the media, the inherent cruelty of factory farming is being exposed. The more information the public has, the more likely people are to make compassionate choices, especially when we assume our role of stewards of God's Creation.

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