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Why Some People Choose Meat

A study done by Michael W. Allen at the University of Sydney, Richa Gupta from the University of Nashville, and Arnaud Monnier of the National Engineer School for Food Industries and Management in France led interesting results about why people choose meat over vegetarian products. Participants were rated on their "Social Power Value Endorsement", that is, on the assumption that meat is associated with social power in some peoples' minds. According to the researchers, "Participants who ate the vegetarian alternative did not rate the taste and aroma less favorably than those who ate the beef product," ... "Instead, what influenced taste evaluation was what they thought they had eaten and whether that food symbolized values that they personally supported.

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