Luring ads in China
The meat industry is spending millions of dollars in advertisement in
order to convince Chinese consumers that beef is practically a need. One
example is McDonald’s, making use of traditional Chinese views that
eating beef boosts energy and heightens sex appeal. McDonald’s ads try
to convey that hamburgers are not only pleasurable but “sexy”.
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It should be of no surprise to us that the beef industry resorts to
unimaginable strategies to convince and deceive consumers, who need to
be aware of these practices and research on their own the validity of
the food industry’s claims.
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