Animal rights advocates and compassionate consumers are raising awareness
about the brutality and cruelty farmed animals are subjected to. Grocery
stores and restaurants are carrying more food products with animal-welfare
labels, which seem to be on the road to popularity even though their prices
can be twice as much.
Whole Foods Market has been working on its “Animal Compassionate” standards
for three years and will soon make known its new logo indicating how the
animals were treated up until slaughter. However, critics say that consumers
are already confused with all the terms out there, such as “free range”,
“organic” or “grass-fed” among others.
Another issue is that the different terms used in food labels can be very
misleading since the mega food industries are behind the trend.
Read more at Animal Issues